Camera phone vis-a-vis DSC in India- an exploratory study

Does the advent of 5 plus Mega Pixel camera-phones spell the end of Digital Still Camera (DSC) which just took off in the late nineties? Or does DSC take a different shape altogether targeting a totally different segment of the market – much lesser but yet niche?

 

An exploratory research was conducted to gain a primary insight into the current usages of camera phones in India and interpretation of the survey results to analyze how the DSC will have to position itself in order to remain relevant. The respondents were people residing in the metros of India and who owned a camera phone.

 

The first result was a bit surprising as more than 50% of the respondents said that camera phone was also their primary camera. However on probing further it was found that most of the people in such category did not own a DSC and a very few were those who had camera phones with high resolution (5 MP and above). This gives credence to the fact that camera phones could well be the first camera owned by many people.

A vast majority of the respondents seem to own camera phones of a moderate resolution like 1-3 MP. What was quite interesting is the fact that a few elderly users did not know the resolution of the camera that they had.

A majority of the respondents seem to use the photos taken for sharing. This is an important part of social networking. DSCs cannot enhance the way people share the photos but that’s not the case with camera phones, as they are the strong player for social networking where sharing personal photos is an important activity. With data charges heading southwards and data speed bandwidth northwards, camera phones would make sharing all the more easy. Suppose you run a mobile webserver on your mobile and the images that you capture can be seen by your network as you take it, some of them can be tagged for your printer to pick and print them by the time you get home, you can create a picture diary at real time and there is no end to our imagination on what we can do with a camera phone.

This is an interesting result in the survey. Respondents are not bothered about insufficient memory at all, with most of them responding that it is an enhancable feature in a phone these days and need not be provided by manufacturer as a factory default. There were very few people who could not switch over to a phone as a primary camera only because they are used to a camera only device. It is only that features of camera in phones do not come even close to that of a DSC and that’s what prevents them from elevating their camera phone as their primary camera.

 

What can be concluded from this simple survey are the following:

· Camera phones if not today but before “tomorrow” will fast cannibalize the DSC market the way it is now in India. The DSC market segment would change to the current segment for DSC-SLR with only the professional photographers and photography enthusiasts being a part of the segment. There is no insight into the DSC manufacturers plan to get competitive by reducing the price of DSCs to an ultra low level.

· DSCs are carried to pre-designated events but camera phones will be ubiquitous. Also, phones without camera will be extinct in a few years. This means a manifold increase in the number of photos clicked away. This can essentially fuel a number internet businesses dedicated to post-usage of images like social networking, photo sharing, photo blogging, collaborative photo journalism, photo printing and so on.

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Tags: camera, camera phone, DSC